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“They are making proprietary products within the city limits, and we thought it was important to include them,” Ness said. Ness said Made in Charlottesville will host networking events for participating businesses to strengthen connections between local makers and retailers. Whole Foods Market plans to host the inaugural Made in Charlottesville Festival on Sept. 10. Charlottesville store team leader Tim Martin said Made in Charlottesville vendors will be invited to set up stands in the store’s parking lot and engage with shoppers. “Some of the smaller Made in Charlottesville vendors don’t have a lot of opportunities to really highlight their products, outside of the Charlottesville City Market ,” Martin said. “We are giving those vendors a chance to tell their stories. And if it’s something we’re interested in, we could bring it onto our shelves and sell to more customers.” Martin said he would meet with individual vendors before the festival to ensure their products are in keeping with Whole Foods’ quality standards. “Sometimes they don’t meet our standards, but could do so with a simple change of ingredients,” he said.
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